I’m a direct response fundraising professional with more than a decade of experience helping nonprofits grow through thoughtful, data‑driven strategy. I’ve done a little bit of everything in fundraising, but my heart has always been in annual giving and donor engagement — finding new supporters, strengthening relationships, and helping organizations tell their stories in meaningful ways.
I love solving problems, bringing clarity to complex projects, and collaborating with teams to create campaigns that truly resonate. Whether I’m developing segmentation plans, reviewing creative, or digging into performance data, I’m happiest when I’m helping mission‑driven organizations thrive.
Outside of work, I’m an animal lover, nature appreciator, and avid traveler.
A few moments I’m proud of:
• Led national DRTV/CTV and direct mail acquisition campaigns for the ASPCA.
• Secured $35,000 in new contracts and upgraded multiple clients to year‑long retainers at The Nonprofit Spot.
• Raised $18,000 in 24 hours through a giving day campaign for a small nonprofit.
• Acquired 133 new donors through a direct mail appeal with a 3% response rate.
• Presented at AFP ICON 2022 in Las Vegas.
© 2026 by Rebecca Vachon. All rights reserved.